Infographic Definition
What is an Infographic?
An infographic is “a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic” (Venngage, 2020).
An Infographic Is:
Source: Image Created by Hot Butter Studio
What Not To Do:
This link provides examples of ineffective infographic design:
Things to Consider
- Consider the audience. What speaks to them?
- Tell a truthful story. Many infographics are one-sided. Don't be afraid to share information that might be contradictory.
- Determine a narrow focus. A specific research question can help you & it would be smart to include on your graphic. Don't try to include everything about your topic, only what's relevant to your narrow topic.
- Keep it simple. Less is usually more. Too much text or a busy image will be distracting rather than attracting.
- Cite your sources. Sources of both of images and information.
Effective Design Features
Choose design features that will best help educate the audience without imagery overload:
- First and foremost, you want your information to 'flow.'
- Decide which type of infographic best suits your research [see link #2 below]
- Titles, headers, and body text in a hierarchical structure
- Potentially use boarders, lines, and/or shapes to group related information together
- Choose colors and fonts that add to the flow of information
- 'White Space' is your friend
- Choose images, icons, and illustrations that make your infographic memorable
Helpful links that discuss effective infographic design:
- What is an Infographic? Examples, Templates, and Design Tips
- What are the 9 Types of Infographics?
- The Ultimate Infographic Design Guide: 13 Tricks for Better Designs
Examples of Infographics:
Two Examples of Infographics: One Effective & One Ineffective
Effective Infographic Design Ineffective Infographic Design
Tools & Tutorials
Not an artist? No worries! Here are a few free tools and tutorials to help create your infographics: