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EVS247: Environmental Chemistry: Infographics

Infographic Definition

What is an Infographic?

An infographic is “a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic” (Venngage, 2020).

An Infographic Is:

Image explaining visually what an infographic is:

Source: Image Created by Hot Butter Studio 

What Not To Do:

Things to Consider

  • Consider the audience. What speaks to them?
  • Tell a truthful story. Many infographics are one-sided. Don't be afraid to share information that might be contradictory. 
  • Determine a narrow focus. A specific research question can help you & it would be smart to include on your graphic. Don't try to include everything about your topic, only what's relevant to your narrow topic.
  • Keep it simple. Less is usually more. Too much text or a busy image will be distracting rather than attracting.
  • Cite your sources. Sources of both of images and information.

Effective Design Features

Choose design features that will best help educate the audience without imagery overload:

  • First and foremost, you want your information to 'flow.'
  • Decide which type of infographic best suits your research [see link #2 below]
  • Titles, headers, and body text in a hierarchical structure 
  • Potentially use boarders, lines, and/or shapes to group related information together
  • Choose colors and fonts that add to the flow of information
  • 'White Space' is your friend 
  • Choose images, icons, and illustrations that make your infographic memorable

Helpful links that discuss effective infographic design:

  1. What is an Infographic? Examples, Templates, and Design Tips
  2. What are the 9 Types of Infographics? 
  3. The Ultimate Infographic Design Guide: 13 Tricks for Better Designs 


Examples of Infographics:

Two Examples of Infographics: One Effective & One Ineffective 

 Effective Infographic Design                            Ineffective Infographic Design 

Helpful Infographic

Tools & Tutorials

Not an artist? No worries! Here are a few free tools and tutorials to help create your infographics: