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Your goal is to convey a clear message and support it with a compelling combination of images and short blocks of text. What is the one thing you want your audience to learn? If something doesn't reinforce your message, leave it out.
Laying out your poster
White space is good. Don’t fill up the whole thing. If it’s too busy people won’t take the time to stop and look at it.
Have a good visual balance of figures and text, separated by white space. Balance occurs when images and text are mirrored (at least approximately) across a central horizontal, vertical, or diagonal axis. Symmetry is key.
There should be logical flow between sections. A standard arrangement is columns followed top to bottom and left to right.
Fonts and Text
Stay consistent – double check that all headings (30-34pt), body text (22-28pt), and graph and photo captions (18pt) are the same
Use plain language. Avoid jargon and acronyms unless you're really positive your audience will understand.
Minimize text - use images and graphs instead. Keep text elements to 50 words or fewer. Use phrases and bullet points rather than full sentences.
Left-justify text; avoid centering and right-justifying text.
Dark text on light background is best. It is easiest to read and uses less ink when printing.
Be sure to put a caption with each image or figure so people know what they are looking at.